Methodology · The Rimurimu Standard

How verification works.

Rimurimu is not a marketplace. It is a verification protocol. Every brand in this directory passes the same evidence-first review — regardless of size, budget, or press coverage. If a claim cannot be evidenced, it is not published.

The Beacon

Multi-certified · Audited · Gold standard

  • ·≥ 2 third-party audited certifications with public registry entries (e.g. B Corp, GOTS, Fair Trade, bluesign)
  • ·Publicly disclosed manufacturing partners or material origins
  • ·Certification bodies independently cross-referenced within the last 12 months
  • ·No expired certifications carried forward without re-verification

Last reviewed: 2026-07-02

The Heritage

Indigenous-led · Culturally grounded

  • ·Documented Indigenous or Māori ownership — traceable to public founder record
  • ·Cultural protocols publicly acknowledged (Country/Rohe, tikanga, artist royalties)
  • ·Independent editorial cultural review before publication
  • ·Evidence lines drafted with — and reviewed by — Indigenous editorial advisors

Last reviewed: 2026-07-02

The Alignment

Measurable data · Transparent supply chains

  • ·At least one measurable, published impact metric (carbon, water, circularity, wages)
  • ·Supply chain disclosed publicly or via credible third-party accreditation
  • ·Marketing claims cross-checked against evidence — vague language downgraded
  • ·Annual re-verification against the same rubric

Last reviewed: 2026-07-02

Non-negotiables

What Rimurimu will never do.

  • Accept payment, sponsorship, or affiliate fees from any listed brand.
  • Publish self-declared claims without third-party or registry corroboration.
  • Use the words "eco" or "sustainable" without evidence attached.
  • List a brand whose certifications have expired without downgrading its tier.

Editorial Cultural Review

Heritage tier oversight.

Every Heritage brand entry is reviewed by an Indigenous editorial advisor before publication. Attribution of Country, iwi, and cultural practices is drafted with — not about — the community it references.

Our Heritage evidence lines follow this checklist: ownership documented publicly · Country / Rohe named correctly · cultural protocols acknowledged with permission · founder credited by name where public · source URL provided for every factual claim.

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